Fast-growing value retailer Aldi has launched a redesigned U.S. website and mobile app, powered by Instacart’s Storefront Pro enterprise commerce platform and fulfillment solutions. The revamped digital solutions are designed to offer more seamless, personalized shopping experiences, including enhanced product discovery and expanded meal planning support through shoppable recipes.
“What makes this partnership special is that it goes beyond ecommerce,” said Ryan Hamburger, VP of Commercial Partnerships at Instacart in a statement. “By combining Storefront Pro and fulfillment into one integrated platform, we’re helping Aldi U.S. scale faster while preserving everything that makes their brand special.” More than 380 grocery retailers use the Instacart Storefront solutions to power their ecommerce presence.
Aldi and Instacart have been working together on fulfillment since 2019, creating delivery and curbside pickup offerings. The companies began their relationship in 2017, with Instacart offering same-day delivery to Aldi customers on the Instacart Marketplace.
“Shoppers define value in more ways than one — often by saving both time and money,” said Dave Rinaldo, COO of Aldi U.S. in a statement. “As customers look for more flexibility, our partnership with Instacart enhances the Aldi online experience, giving the one in three U.S. households that shop our aisles another convenient way to get their groceries when and how they want.”
In August 2025 Aldi announced plans to open a store in NYC’s Times Square, and in September 2025 Aldi introduced its first-ever namesake brand to help make the 90%+ of private label products in its stores more recognizable to shoppers. In January 2026 Aldi announced plans to open more than 180 stores this year, with further physical expansion scheduled through 2030.
