Priceless Perspectives On Tying Data & Insights To Powerful Customer Experiences

In this episode, RTP’s Editorial Director Andrew Gaffney sits with Linda Kirkpatrick, Executive VP of Merchants & Acceptance at MasterCard, at NRF Big Show. During the discussion, Kirkpatrick shares her insights into how the company is working with top brands to better analyze and augment their data, in order to uncover deeper insights into shopping behaviors and ultimately create more powerful experiences. Kirkpatrick also provides interesting takes on why the mobile wallet is now at an inflection point, as well as how MasterCard is helping merchants address the security and simplicity concerns limiting the growth of e-commerce.

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