The Retail TouchPoints Network

Advertisement

Retail is the Most Common Location for Gun Violence, but There’s More to the Story

AI in Action: How Retailers are Transforming Demand Forecasting with New Tech

How LVMH is Nurturing the Next Generation of Luxury Leaders

Goodwill Industries: The Secret ‘Conduit’ for Textile Innovation and Circular Commerce

Small Marketing Tweaks, Big Results: DSW Proves the Power of Personalization

Retail Trendcaster: Turning Hot Topics and Trends into Actionable Insights

Fenwick’s

Fenwick recently unveiled the results of a £35 million refurbishment of its store at Colchester in Essex, England. The design concept was created by London-based retail specialists HMKM. Formerly known as Williams & Griffin, the store has sat at the heart of Colchester’s high street for half a century, occupying a parade of Victorian, Tudor, Art Deco and 1960’s buildings.

Fenwick recently unveiled the results of a £35 million refurbishment of its store at Colchester in Essex, England. The design concept was created by London-based retail specialists HMKM. Formerly known as Williams & Griffin, the store has sat at the heart of Colchester’s high street for half a century, occupying a parade of Victorian, Tudor, Art Deco and 1960’s buildings.

The renovation added approximately 30,000 sq. ft. of new space to the four- story interior, and pulled together the warren of existing structures into a coherent, vibrantly contemporary new retail destination.

The renovation added approximately 30,000 sq. ft. of new space to the four- story interior, and pulled together the warren of existing structures into a coherent, vibrantly contemporary new retail destination.

The blend of heritage and innovation is evident from the moment the customer enters the store where a triple-height atrium, floods the ground floor beauty space with natural light. An abstract geometric repeat pattern, inspired by the stylized Art Deco detailing of the nearby model town at Silver End, wraps around the interior, its sleek lines echoed in the fragrance area’s striking brass-framed furniture.

The blend of heritage and innovation is evident from the moment the customer enters the store where a triple-height atrium, floods the ground floor beauty space with natural light. An abstract geometric repeat pattern, inspired by the stylized Art Deco detailing of the nearby model town at Silver End, wraps around the interior, its sleek lines echoed in the fragrance area’s striking brass-framed furniture.

The handbag department exudes elegance, and merchandise is enhanced with perimeter lighting integrated into the joinery by London-based lighting design consultancy Nulty.

The handbag department exudes elegance, and merchandise is enhanced with perimeter lighting integrated into the joinery by London-based lighting design consultancy Nulty.

A central double-height courtyard forms a memorable core for the handbag space.

A central double-height courtyard forms a memorable core for the handbag space.

Whimsical touches elevate the accessories department.

Whimsical touches elevate the accessories department.

Level One is given over to womenswear, with the floor plate split into a series of more intimate areas by wooden screens which evoke the town’s medieval architecture.

Level One is given over to womenswear, with the floor plate split into a series of more intimate areas by wooden screens which evoke the town’s medieval architecture.

Dark metal frames and softer timbers enclose the classic offer, whilst denim and trend areas are defined by lighter woods, stainless steel and splashes of color.

Dark metal frames and softer timbers enclose the classic offer, whilst denim and trend areas are defined by lighter woods, stainless steel and splashes of color.

In the menswear zone, sleek white metal outlines come wrapped in grey-washed timber, creating a series of open rooms for brands to inhabit.

In the menswear zone, sleek white metal outlines come wrapped in grey-washed timber, creating a series of open rooms for brands to inhabit.

Running throughout, a palette of elegant metals, warm timbers and pale lacquers alternates with graphic frames and accents of soft colour to create a sense of refined modern glamour.

Running throughout, a palette of elegant metals, warm timbers and pale lacquers alternates with graphic frames and accents of soft colour to create a sense of refined modern glamour.

The top floor is devoted to Fenwick’s home offer. Sawtooth roof planes and a blend of warm yet raw finishes create an informal, warehouse-inspired interior, with customers journeying through a series of individual brand zones.

Fenwick wanted to create an experience which would retain the store’s loyal existing customer base, whilst simultaneously appealing to a new generation of customers. For inspiration, the HMKM team looked both to Fenwick’s core values as an independent, aspirational, fashion-led British retailer, and to local architecture, to enhance the store’s sense of individuality and character.

Fenwick wanted to create an experience which would retain the store’s loyal existing customer base, whilst simultaneously appealing to a new generation of customers. For inspiration, the HMKM team looked both to Fenwick’s core values as an independent, aspirational, fashion-led British retailer, and to local architecture, to enhance the store’s sense of individuality and character.

Fenwick recently unveiled the results of a £35 million refurbishment of its store at Colchester in Essex, England. The design concept was created by London-based retail specialists HMKM. Formerly known as Williams & Griffin, the store has sat at the heart of Colchester’s high street for half a century, occupying a parade of Victorian, Tudor, Art Deco and 1960’s buildings.

Advertisement

Advertisement

Bed Bath & Beyond

T Galleria, City of Dreams

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

The Advertiser Action Plan

To Win Consumers’ Esteem, Focus on Authenticity, Good Branding