Eversight has introduced Eversight Pricing Suite, a cloud software solution that leverages AI to help brands and retailers optimize their investment in price to enhance sales and margin for the category and store.
The Eversight Pricing Suite is designed to enable manufacturers and retailers to be more agile and adaptive in the face of fluctuating market conditions and consumer behaviors. With the platform, retailers can discover which items they need to match or beat competitors on and where their price investments drive the highest value.
Eversight delivers an automated process of continuous learning at the shelf, rather than studying the past or relying on generalized rules that might never actually reflect the current market. With the use of AI, the company automatically guides experimentation to test higher and lower prices in balanced store groups, with the goal of revealing true shopper behavior for each product in each zone.
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Eversight Pricing Suite works with either digital or paper shelf tags.
