The Fresh Market Chooses Grocery Veteran As Chief Merchandising Officer

The Fresh Market has appointed Dan Portnoy as Chief Merchandising Officer. He will report directly to President and CEO Larry Appel, and will oversee the grocery retailer’s merchandising team.

Portnoy was previously President and CEO of Kings Super Markets/Balducci’s Markets and Chief Merchandising and Marketing Officer at Winn-Dixie Stores. He also has held leadership positions at beverage company Cott Corporation and private label brand development company Daymon Worldwide.

“I believe Dan to be one of the brightest and most creative merchants in the industry,” said Appel in a statement. “He possesses both a strong understanding of our specialty brand and the business acumen to deliver results. With Dan at the helm of our merchandising team, I am confident that we will achieve our vision of being the premier fresh-focused specialty food retailer.”


Portnoy’s private label experience will come in handy as The Fresh Market refreshes its 1,500 Everyday Extraordinary products with a curated collection of new selections and updated packaging across the entire line. New private label items include organic peanut butters that come in original roast and dark roast, pasta and olive oil imported from Italy and more than 60 seasonal pumpkin-flavored items.

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