SalientMG, a marketing firm that focuses on executive visibility and go-to-market programs for tech companies, has appointed Kathy Grannis Allen as Strategic Partner of PR/media relations. Allen will be responsible for leading the strategy and execution for SalientMG and its clients through the development of impactful and measurable public and media relations initiatives.
Allen joins SalientMG from Airlines for America, where she held the role of Managing Director, Airline Industry PR and Communications. Prior to that, she held multiple media relations roles at the National Retail Federation, where she led the media strategy and implantation of the organization’s consumer and industry news for 10 years.
“Kathy’s breadth of experience in crafting targeted and strategic media plans over the course of her career and the crucial media relationships she has cultivated will benefit both SalientMG as we continue to grow and our clients who are looking for heightened positioning and visibility in their space,” said Mack McKelvey, Founder and CEO of SalientMG in a statement. “As many of our clients are executives representing the diverse digital and technology spectrum, Kathy fully understands how to deliver impactful and measurable public and media relations programs that move the needle for our clients’ business.”