Thinking Beyond the 30-Second Ad Spot: How Best Buy Leveraged CTV to Reach New Consumers
At first blush, home improvement fans might not seem like a core audience for electronics retailer Best Buy.…
Features September 11
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Forrester Report: 6 Steps for B2C Marketers Seeking Wins in 2023
Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies…
Features September 8
4 Ways AI Can Support Business Growth
Retailers are tackling pressing issues, from wavering customer loyalty to finding the next channel or platform they need…
Features September 7
Walmart is Following Amazon’s Marketplace Playbook, but it has an Ace in the Hole — its 4,600 Stores
Exhibit A — how Amazon built its hugely successful digital commerce business: 1. Create an effective ecommerce platform…
Features September 7
How Estée Lauder is Making Store Design Sustainable
Earlier this summer, the Estée Lauder Companies (ELC) announced the launch of a new Responsible Store Design Program…
Features September 6
Jason Del Rey Explores the ‘Bare-Knuckled Battle’ Between Amazon and Walmart
Jason Del Rey is a veteran business journalist who spent a decade at Recode reporting on Amazon, Walmart…
Features September 5
Is it Too Late for JCPenney to ‘Make it Count’? Inside the Retailer’s $1B Turnaround Plan
JCPenney is self-funding its latest turnaround plan, which includes a reinvestment in its core customer and a more…
Features September 1
How Prada, Starbucks and Porsche are Using Discord to Up Their Customer Engagement Game
For many people Discord remains an anomaly — something they may have heard of during the pandemic but…
Features August 31
How Are Retailers Driving Shopper Retention and Loyalty?
Nearly two-thirds of consumers (65%) say they “love” fewer than three brands, according to a U.S.-based survey conducted…
Features August 30Top Stories
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