Latest In: Features

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Brands like E.l.f. Beauty are embracing a new era of consumer engagement -- one where social media and even metaverse platforms are creating powerful vehicles for fostering community.

In the New World of Beauty, Community is the Core and Technology is the Enabler

Sasha Radic, Managing Director of the investment bank Jefferies, believes that beauty is one of the most exciting…

Features October 23

Retail Remix: What Does Gen Z Really Want from Stores?

Gen Z’s spending power is growing. That’s why brands are focused on truly understanding their behaviors and preferences…

Features October 23
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Walmart’s Cultureverse Gives Black Creators a Voice By Design

It’s tough to change people’s perceptions of a brand, particularly one as established and well-known as Walmart. But…

Features October 21
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Bjorn Bengtsson, Chief Product and Supply Chain Officer at DTC men’s fashion brand Untuckit, takes the stage at Deliver Americas.

With Supply Chain Still in Flux, Executives Focus on Sustainability, Automation

For almost as long as retail has existed, the supply chain has contentedly operated behind the curtain. But…

Features October 20
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After more than 35 years in business, Melissa & Doug is finally venturing into branded brick-and-mortar with a flagship that elevates its brand promise.

How Intentional Design Sparks Imagination in the First Melissa & Doug Flagship 

Melissa & Doug toys and costumes have been in homes and schools around the world for decades. (If…

Features October 18
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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Despite a positive job market and a stabilized economic environment, most consumers (96%) are looking to save money…

Features October 16
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DTC suncare brand Bask has seen success on Threads by leaning into playful and conversational strategies that drive community engagement.

How Bask Suncare is Leaning into the Newness of Instagram’s Threads

Like many other brands in the direct-to-consumer (DTC) space, Bask was eager to test Threads when it launched…

Features October 13
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CVS CarePass members enjoy free same- or next-day delivery.

Fickle Consumers? CVS Prescribes its CarePass Paid Loyalty Program

When asked the first thing that comes to mind when one thinks of CVS, chances are good that…

Features October 12
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Gem Shopping Network (GSN) uses fractional payments from SplitIt to make the purchase process more flexible for consumers buying high-ticket, fine jewelry.

How GSN Makes Buying Fine Jewelry Friction-Free and Fiscally Responsible

Fractional payments powered by SplitIt make buying fine jewelry from Gem Shopping Network easier for consumers.

Features October 11
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