Exclusive CEO Q&A: How Nike Wins The Branding Game
Nike’s hiring of controversial quarterback-turned-activist Colin Kaepernick was a gamble, but it’s one that paid off handsomely. The…
Features October 10
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MM.LaFleur Ads Go Subterranean To Boost Search 140% In NYC, 170% In Boston
Generating brand awareness and driving customer acquisition can be a challenge, especially when trying to attract an on-the-go,…
Features October 9
How Pura Vida Bracelets Engage Shoppers Through The Buying Lifecycle
An end-to-end approach to customer engagement is critical for excelling in this new era of retail, which is…
Features September 25
RSP Series: How Retail Leaders Improve Customer Acquisition And Retention
Any retailer’s long-term health requires finding the right balance between acquiring and retaining customers — particularly the loyal…
Features September 24
Yesway Drives 44% Redemption Rate Among Rewards Members Who Visit C-Stores
The 150-store convenience retailer Yesway has ambitious plans to acquire, improve and rebrand as many as 500 additional…
Features September 21
Exclusive CEO Insights: 3 Reasons Brands Need An Online Marketplace Strategy
Today’s fiercely competitive online marketplaces have changed marketing. With the advent of behemoth online marketplaces like Amazon, gone…
Features September 19
Shop.org Recap: Personalization Will Drive $800 Billion Revenue Shift
Photo credit: NRF Personalization has been at the forefront of many retail conversations over the past year, and…
Features September 18
The Evolving Luxury Industry Embraces Social Media And Personalization
Social media, which was once shunned by luxury retailers for fear of cheapening their exclusive image, is now…
Features September 13
Exclusive Q&A: Which Retail Jobs Are Safe From A Robot Takeover?
Retail, hospitality and other service-oriented industries have been seen as relatively immune to the job-killing effects of robotics,…
Features September 5Top Stories
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