How Retailers can Maximize the ‘Happy Accident’ of a Product Collaboration that Goes Viral
Product scarcity has been a successful retailing strategy for many years, particularly in the luxury sector. Part of…
Features July 29
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Forget About Gen Z — Overlooked Gen X Spends the Most, and will Through 2033
As brands court Gen Z, they may be missing out on a significant opportunity — Gen X. New…
Features July 24
Inside One of Prime Day’s Biggest Success Stories — Liquid I.V.
There’s no denying the power of Amazon Prime Day: The annual sales event is now as much a…
Features July 24
Listen Now: True Religion’s Secret to Winning Over Gen Z
Five years after filing for its second bankruptcy, True Religion is back and better than ever under new…
Features July 23
Back-to-School 2025: Season Stretches at Both Ends as Consumers Seek Value
Like the holiday shopping season, which has been steadily creeping back toward October (or even earlier), the back-to-school…
Features July 22
3 Questions with CI&T’s Melissa Minkow: 2025 has Proven the Need for Supply Chain Resilience, Data Modernization
A lot has happened in the first half of 2025, so for to kick off the new season…
Features July 18
An Inside Look at the Supply Chain Chaos Caused by Tariff Uncertainty
As President Trumps’s tariffs continue to bounce around, country by country, much of the focus has been on…
Features July 17
Listen Now: From Red Carpet to Cart — Crafting Digital Experiences That Convert
Makeup artist Patrick Ta is a master of beauty, but mastering retail requires a whole different set of…
Features July 16
Inside the Bob’s Discount Furniture Reality Show: Couples Clash to Create Marketing Magic
Of course you love your partner. But do you trust their taste? This question — familiar to anyone…
Features July 15Top Stories
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