How Barnes & Noble College Connects To Gen Z: Community And Curated Experiences
Marketing’s impact now extends across all channels a shopper uses to get information and complete purchases. That’s why…
Features April 7
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Study: 72% Of Shoppers Say Texting Improves Support Experience, But Retailers Fail To Promote It
While only 25% of shoppers use text/SMS messages to contact customer support and 29% use live chat, retailers…
Features April 6
5 Ways Burrow Applies Customer-Driven Innovation To Furniture Retailing
The direct-to-consumer (DTC) home furniture market is experiencing significant growth and evolution, with digital-first brands acquiring more wallet…
Features April 3
COVID-19 Retailing: How Contactless Operations Can Keep Shoppers And Workers Safer
One of the primary challenges facing retailers trying to revive sales during the COVID-19 pandemic is the need…
Features April 2
Study: Only 35% Of Retailers Effectively Personalize Promos — Is A Lack Of Data The Problem?
Retailers are still struggling to keep up with consumers’ desires for personalization when it comes to delivering promotions…
Features April 1
Backcountry NYC Pop-Up Breaks Down The Barrier Between Indoors And Outdoors
Pop-ups are a well-established way for e-Commerce brands to dip their toes into a brick-and-mortar environment, but they’re…
Features March 30
Marketing During COVID-19: Entertainment, Cleanliness And Charity Make For Winning Messages
It should come as no surprise that COVID-19 and the accompanying social distancing guidelines have changed how people…
Features March 27
International Women’s Day Messaging: Avoid A Backlash Against ‘Pinkwashing’ And Pandering
Celebrated on March 8 every year, International Women’s Day is dedicated to honoring women’s achievements throughout history, and…
Features March 26
Study: Time Spent In Mobile Apps Drives Retail Sales Across In-Store, Online Channels
Mobile has continued its exponential growth as a sales and marketing channel for retailers, and it’s easy to…
Features March 25Top Stories
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