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Westfield Retail Solutions Rebrands As OneMarket

1onemarketWestfield Retail Solutions (formerly Westfield Labs) is now OneMarket. The rebranded company describes itself as “the world’s first retail technology network that unites retailers, brands, venues and partners to facilitate collaboration, encourage data sharing and implement new technologies such as AI and AR at scale.”

OneMarket is still a Westfield company with Westfield backing. The team will be led by President Don Kingsborough and will include retail entrepreneurs and Silicon Valley tech pioneers. The company said the goal is to “reshape the way the world shops by building innovator technology and leveraging aggregated data sources to deliver unprecedented value across the network.”

Additional strategies around OneMarket will be announced in the coming weeks, including a Shopper Exchange ad marketplace.

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