MasterCard announced its partnership with shopkick, an instant shopping rewards program, to allow cardholders to earn valuable rewards and special offers, such as kicks, when linking their cards to shopkick’s Buy & Collect program and making qualified purchases. kicks is shopkick’s proprietary reward currency which can be redeemed as gift cards, music downloads and other offers.
In addition to everyday opportunities to earn kicks, early adopters can receive 250 bonus kicks for each MasterCard card they link to the Buy & Collect program, according to a MasterCard press release.
“Our partnership with shopkick helps us continue to meet our cardholders’ demand for great deals and a more ‘rewarding’ shopping experience,” said Mario Shiliashki, Emerging Payments Group Head for MasterCard, in the release. “We’ll be able to help consumers maximize rewards while also supporting their interests and passions, all through the simple download of the app and linking their MasterCard cards. At the same time, our merchant partners will benefit from a deeper engagement with their customers.”
“As ‘showrooming’ becomes more of a threat to physical stores, shopkick and MasterCard can help retailers retain customers by offering rewards for in-store shopping,” said Cyriac Roeding, Co-Founder and CEO of shopkick. “Over the past nearly two years, we have expanded our partner network of retailers, brands and financial partners to create the most powerful coalition rewards program in the U.S. The addition of MasterCard significantly increases shopkick’s reach and its benefits to cardholders and partner retailers.”
Retailers now offering the MasterCard-linked Buy & Collect shopkick incentives include American Eagle Outfitters, Arden B., Crate and Barrel, Old Navy, Toys”R”Us and Wet Seal.