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London-Based Rose Retailer Opens First U.S. Location

London-Based Rose Retailer Opens First U.S. Location

OnlyRoses, a specialty rose gifting brand, has announced it will open its first U.S. location and second non-franchise store in Beverly Hills, Calif. The store — opening January 2018 — will serve as home base for all nationwide shipments, which will be delivered from the company’s new Los Angeles warehouse.

The company enlisted Italian architect Roberto Baciocchi to create a high-end fashion boutique that will sell both ethically sourced, fresh-cut roses, called ClassicRoses, as well as preserved InfiniteRoses that last for several months without water.

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OnlyRoses was founded by husband and wife team Anian and Sabine Schmitt in 2007. Its original store is based in London’s Knightsbridge neighborhood. Since its founding, the business has expanded with franchise locations in Dubai, Abu Dhabi, Doha, Riyadh and Kuwait City. More stores are set to open in Saudi Arabia, Lebanon and Jordan.

In honor of the new Beverly Hills boutique, OnlyRoses partnered with United Friends Of The Children, a Los Angeles-based non-profit organization dedicated to supporting foster youth. For a one-year period, OnlyRoses will donate 50% of gross sales of the brand’s Beverly Hills Only Bouquet to the charity. 

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