Curacao, the Southwestern retailer known for serving Hispanic communities for 45 years, has inaugurated the Essential Assistance Program to provide free household items like microwaves, compact refrigerators, TVs and small appliances to help vulnerable families stay safe, informed and comfortable in their homes. The new program also includes limited grocery assistance, with free delivery for families unable to access food.
The retailer is leveraging its logistics network to deliver support directly to customers’ homes, and relief will be granted on a case-by-case basis after careful review to ensure assistance reaches those with the most urgent need. Individuals can apply here; applications will be reviewed on a rolling basis, with products and grocery items delivered to recipients’ homes when they are approved.
“Many families in Curacao’s communities are navigating unexpected challenges, including economic instability, fear and limited mobility,” according to a company statement. “This new program reaffirms Curacao’s pledge to stand by its customers not only as a retailer, but as a neighbor, providing hope, dignity and real help when it matters most.”
Curacao has long been known for efforts to meet the specific needs of the Hispanic consumers that make up much of its customer base, including offering credit cards to a population that is often underbanked. The retailer operates 13 stores in California, Arizona and Nevada.
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