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Crunch Shifts Retail Operations To The Cloud

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Fitness gym chain Crunch has selected Cegid, a cloud services and software provider, to support its retail technology transformation. Crunch has upgraded to Cegid’s SaaS retail software (Yourcegid Y2) in an effort to centralize its operations and accelerate time to value with less risk.

The company will be leveraging Cegid products such as CRM, Price Management, Inventory Management, Purchasing, POS, Payment Integration and Advanced Reporting. Through Cegid, Crunch will have the ability to focus on strategic business initiatives without the need to install and manage servers.

The company also said it anticipates improved inventory management and a better in-store experience by leveraging Cegid.

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“The deployment of Yourcegid Retail Y2 helps us strengthen our position in this increasingly competitive market,” said Mike Neff, VP of Member Services at Crunch, in a statement. “Cegid’s integrated capabilities and cloud-based delivery provide us with the flexibility and opportunity to expand ourselves so that we ensure Europay, Mastercard and Visa (EMV) compliance across all of our locations.” 

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