Zebra Technologies Will Acquire Profitect

Zebra Technologies, a manufacturer and seller of enterprise visibility and data capture solutions such as rugged handhelds, barcode and RFID readers, is acquiring prescriptive analytics firm Profitect for an undisclosed sum.

Zebra will leverage the acquisition of Profitect’s technology, talent, and skillsets to accelerate the development of its Savanna data platform and extend its Intelligent Edge Solutions portfolio. The Profitect core platform is designed to analyze data from across the value chain to help brands improve inventory and pricing accuracy and reduce out of stocks, supply chain inefficiency, unsellable merchandise and assortment discrepancies.

Additionally, the Profitect platform is designed to identify potential revenue opportunities for retailers, generate suggested actions and send them directly to an employee’s mobile device, providing step-by-step instructions for resolution.


The companies have had an established relationship for five years, with Zebra Ventures having invested in Profitect prior to the acquisition. The transaction is expected to close in Q2 2019.

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