Stylitics has purchased Barcelona-based Wide Eyes, a visual AI solution for fashion and retail, to enhance its digital merchandising platform with image recognition and AI tech designed to drive easier product discovery and faster conversion. Terms of the deal were not announced.
The Wide Eyes platform was designed to make all visual content shoppable, enabling visual search and image-based shopping on the frontend while expanding computer vision-driven product attribution and data enrichment on the backend. The deal further expands Stylitics’ growing presence in Spain, which will allow it to expand service offerings with retail industry clients across the EU.
Members of the Wide Eyes team, including CEO and Co-founder Luis Manent, will join Stylitics as part of the acquisition. Founded in 2013, Wide Eyes is integrated with retailers in more than 100 countries and serves millions of unique users each day.
“Wide Eyes’ AI systems and computer vision technology are based on several years of cutting-edge R&D and are widely used by many of Europe’s top retailers,” said Rohan Deuskar, Founder and CEO of Stylitics in a statement. “We’re excited to bring these advanced capabilities and benefits to our retail customers and their shoppers, and look forward to sharing several feature expansions later this fall.”
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The Stylitics platform includes a solution to build outfits and product bundling at scale in more than 50 billion shoppers sessions a year, resulting in increased product discovery and basket sizes. To date, Stylitics has driven more than $4 billion in incremental revenue for its customers, with more than 200 million additional units sold from over 4,500 brands and retailers. Stylitics raised $80 million in funding in March 2022.
