Salsify, a product experience management (PXM) platform, has closed a $43 million Series D funding round, bringing the total amount raised to more than $98 million since the company was founded in 2012. With the new funding, Salsify plans to further deepen its R&D investments and expand both its global footprint and partner ecosystem. To support an aggressive product development roadmap and global customer acquisition efforts, Salsify already has invested approximately 40% of its revenue into R&D during the first half of 2018.
Over the course of the past year, Salsify has worked to offer a full suite of PXM functionality. The company works with brands including Coca Cola, Bosch, GSK, Rawlings, Fruit of the Loom, Perry Ellis, Michelin, and Asics.
The funding round was led by Greenspring Associates with participation from existing investors Matrix Partners, Venrock, Underscore VC and North Bridge Venture Partners.