Nudge Rewards, a mobile solution company, has raised $5 million in Series A funding. The round was led by Generation Ventures, with participation from the BDC Capital Women in Tech Fund, Brightspark Ventures, StandUp Ventures, as well as new and returning angels. Concurrent with the funding, Alistair Mitchell, President of Generation Ventures, will join the Nudge Rewards Board of Directors.
The funding will help the company expand across North America while also serving customers that include Rogers Communications, Compass Group, Golf Town, Samsung and Choice Hotels.
“There is a massive opportunity for our innovative solution within markets that have large, non-desk workforces,” said Lindsey Goodchild, CEO and co-founder of Nudge Rewards in a statement. “This new financing will allow us to further serve our customer base and expand our presence in select Canadian and U.S. markets.”