Latest In: Executive Viewpoints

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Why Content Is King In The New Retail Era

Content has been king for quite some time for B2B marketers. E-books, white papers, infographics and webinars have…

Executive Viewpoints October 1
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Strengthening Brand Loyalty With Self-Service Technology

Self-service technology continues to grow across a wide variety of retail markets. Many businesses, such as grocery stores…

Executive Viewpoints September 30
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The Socialization Of Online Retail

By Chris Rallo, COO, BevyUp E-Tailing has come a long way. Early on, online shopping was solitary with…

Executive Viewpoints September 30
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The Digital Coupon Tipping Point [Infographic]

As a connected consumer, you probably use your smartphone frequently to research products, compare prices and sometimes even…

Executive Viewpoints September 27
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Increase Sales. Learn What Customers Want. Price: $25

By Rodney Mason, CMO, parago Here is important news for retailers who are competing for the increasingly frugal…

Executive Viewpoints September 27
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Lost And Found: Why Journey Mapping Is Critical To Your Business

Customer journey mapping is not a new idea. In fact, the concept of “journeys” has become so pervasive…

Executive Viewpoints September 26
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What Will The Future Hold For Omnichannel Inventory Strategies?

It seems like retailers still are in the early stages of refining their inventory strategies to address the…

Executive Viewpoints September 26
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Why Did They Hire That Store Associate?

By Fatima D. Lora, Assistant Editor It’s holiday hiring season and not all your store associates are jolly…

Executive Viewpoints September 25
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New Research Confirms Social Drives Sales

A longstanding debate has been taking place in the retail world about the effectiveness of social media.  When…

Executive Viewpoints September 24
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