On The Back Of Email’s Lackluster Performance, 3 ‘Must-Haves’ For Great Email Campaigns
Retail TouchPoints‘ 2016 report on the state of email marketing indicates that the majority of retailers do not…
Executive Viewpoints May 2
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When The Goal Isn’t Enough, Use Guidance To Influence Results
According to David Bruce in his book, “The Funniest People in Sports”, the comedian, stage, film and television…
Executive Viewpoints May 2Are Your Product Descriptions Helping Or Hurting Your Brand?
By Anthony Ferry, PriceSpider They say a rose by any other name is just as sweet — but…
Executive Viewpoints May 1How Target’s New Floor Plan Will Divide to Conquer
By Gina Ashe, ThirdChannel In response to declining foot traffic, competition from neighboring stores that carry similar products…
Executive Viewpoints April 28Will Influencer Marketing Be Crippled By Disclosure Rules?
The Federal Trade Commission (FTC) wants to make sure consumers are aware of any commercial connections between brands…
Executive Viewpoints April 26
The Impacts Of Global Expansion And Cross-Border E-Commerce
Global expansion into emerging markets allows U.S. entrepreneurs to bring net new dollars into the United States. With…
Executive Viewpoints April 25
It’s a Mad, Mad, Mad, Mad, Mixed World
It’s a Mad, Mad, Mad, Mad World was a groundbreaking film with a superstar cast, thrilling story and…
Executive Viewpoints April 25
6 Tips For Tackling Inventory Distortion
After any major holiday or sale, retailers start to gain a real sense for their overstock issues as…
Executive Viewpoints April 255 Ways To Amplify Your Brand’s Mobile Influence
By Adam Blair, Executive Editor Smartphones influenced 31% of the $3.39 trillion in total (online and offline) U.S.…
Executive Viewpoints April 25Top Stories
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