Latest In: Executive Viewpoints

Conversion rate cro iQuanti Nazil Yuzak personaltzed web sies user insights

3 Retail Conversion Rate Optimization Strategies To Beat Your Online Sales

By Nazli Yuzak, iQuanti Can you imagine a life without Amazon? I know…it’s almost too scary a thought…

Executive Viewpoints August 7
Carousel Industries EBITA in-store WiFi McDonald's Paul Millette starbucks

In-Store WiFi: A Game-Changer For Your Store’s EBITA

By Paul Millette, Carousel Industries For over two decades I was a road warrior — a sales rep…

Executive Viewpoints August 4
brick and mortar co-retailing editor's perspective Jose Luis Salon & Boutique lauckgroup

Will Co-Retailing Be The Next Step For Brick-And-Mortar?

By Glenn Taylor, Senior Editor Pretty much everyone agrees that brick-and-mortar shopping must evolve if it is to…

Executive Viewpoints August 3
controversy editor Q&A ivanka trump Macy's political washington post

Can Macy’s Afford To Drop The Ivanka Trump Brand?

After a Washington Post article reported that Ivanka Trump fashion brand products are manufactured primarily by women working…

Executive Viewpoints August 2

Loyalty As A Behavior, Not A Tactic

Successful loyalty programs are rooted in mutual understanding and fair value exchange — not just of goods and…

Executive Viewpoints August 1

Back From The Future

The retail landscape has seen more change in the past 20 years than in the hundred years before.…

Executive Viewpoints August 1

Amazon And Whole Foods: Amazon Joins The Ranks Of Unified Commerce Retailers

Retail stories don’t always make the national news, especially outside of the holiday season. Amazon’s purchase of Whole…

Executive Viewpoints August 1

How Data Silos Can Add Value To Retail Organizations

The now widely-accepted idea that having siloed customer data is a terrible mistake is, itself, a terrible mistake.…

Executive Viewpoints August 1
artificial intelligence marketing paul mandeville quickpivot

The Importance Of Being Human – A Cautionary Take On AI In Marketing

By Paul Mandeville, QuickPivot In its recent forecast about cognitive technology, International Data Corporation (IDC) says spending will…

Executive Viewpoints July 31
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