Latest In: Executive Viewpoints

back-to-school craig witt hispanic motionpoint

Why Retailers Shouldn’t Ignore The Hispanic Market During Back-To-School Shopping Season

By Craig Witt, MotionPoint Summer is a good time for vacation, relaxation and preparing for the important back-to-school…

Executive Viewpoints August 27
Custom Travel Solutions loyalty marketing Mike Putman travel clubs

The Platinum Card Experience: Travel Clubs And Loyalty Programs In The Retail Landscape

By Mike Putman, Custom Travel Solutions If co-brand credit cards and frequent flyer programs have taught us anything,…

Executive Viewpoints August 24
brian o'neill Monetate product recommendations
0aaBrian O27Neill Monetate

Product Recommendations: Three Shortfalls to Avoid

It’s no secret that consumer expectations for personalized content have shifted drastically in the last decade, requiring brands…

Executive Viewpoints August 23
Amazon cvs health Walmart

Are Retail-Health Care Partnerships Just What The Doctor Ordered?

Retail and health care are two industries that continue to intertwine, but is that a good thing for…

Executive Viewpoints August 22
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0aaaLuis Artiz Epson 1

Retailers’ Best Defense Against The Amazon Effect: Prescriptive Analytics

One of the biggest catchphrases in nearly every retail trend conversation today is the “Amazon effect.” And after…

Executive Viewpoints August 22
affiliate malware Executive ViewPoints ken zwiebel pageseal
0aaKen Zweibel PageSeal

Affiliate Malware Makes Customers Disappear; Here’s How To Make It Go Away

In one of the most successful, but least talked-about, tricks, hackers are ripping off online retailers to the…

Executive Viewpoints August 21
contentsquare data-driven innovaion Jonathan Cherki

Insights For All: Data-Driven Innovation And The Retail Ecosystem

By Jonathan Cherki, ContentSquare The benchmark for digital experience is constantly shifting, as a new generation of disruptors…

Executive Viewpoints August 20
ecommerce fresh relevance mike austin retailtainment storefronts
0aaMike Austin Fresh Relevance

Utilizing ‘Retailtainment’ As An Extension Of E-Commerce

We have reached “peak stuff.” You might have heard of this notion coined by IKEA’s CSO wherein financially…

Executive Viewpoints August 20
data georg richter oceanx subscription

The 5 Facets Of Success In The Subscription Economy

By Georg Richter, OceanX The subscription economy has been making waves since 2010, when Birchbox debuted a subscription…

Executive Viewpoints August 17
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