Latest In: Executive Viewpoints

adam silverman Executive ViewPoints theatro voice technology
0aaAdam Silverman Theatro

How Voice Technology Is Helping To Reverse Retail’s Decline

We’ve been following the dramatic shift in retail for years. Customer expectations are changing, and retailers have engaged…

Executive Viewpoints September 27
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How Will Retailers Handle The Potential Amazon Go Expansion?

Amazon is reportedly considering a plan to open as many as 3,000 new Amazon Go cashierless stores by 2021, with more…

Executive Viewpoints September 26
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0aaaCarlos Noguiera InterSystems

How To Reduce Costs And Improve Data Analytics For Real-Time Business Decisions

The difference between a positive customer experience and one that leads to a lost customer can be how…

Executive Viewpoints September 26
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0aaaTodd Carothers CounterPath

Give Employees An Omnichannel Customer Experience Too

Today’s advances in Unified Communications (UC) can act as a major leap forward for retailers of all sizes…

Executive Viewpoints September 26
attribution cross-channel attribution eBay multi-touch attribution Shop.org shoporg18 Verizon

Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most

By Glenn Taylor, Senior Editor With nearly nine in 10 retailers having increased their marketing budgets in 2018,…

Executive Viewpoints September 25
Chris Parker customer identity owneriq retargeting

3 Data Strategies Every Retailer Should Have In Their Marketing Playbook

By Chris Parker, ownerIQ We are in very interesting times where all marketing is becoming data-driven and moving…

Executive Viewpoints September 24
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0aaaMichael Kim AArete

Predictive Analytics: Optimizing Pricing And Promotions In E-Commerce Means Combining Tools

Most retailers are already engaged in data analytics and predictive modeling. Today, using data to predict more successful…

Executive Viewpoints September 24
Holiday Readiness Guide Joanna Beerman Salesforce

Getting Holiday Ready — Prepare Now For Peak Holiday Traffic

By Joanna Beerman, Salesforce The following blog also is published on Salesforce.com. As we’re moving from the sizzle of…

Executive Viewpoints September 21
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0aaFunda Denizhan Valtech Sweden

The Death Of Retail Or A Retail Renaissance — Which Is It?

Both property companies and retailers are reporting a crisis and the death of retail. Stores are being shut…

Executive Viewpoints September 21
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