Three Advanced TV Strategies CPG Brands Can Use to Increase Revenue
A 2017 report by Credit Suisse projected that the current distinction between “media” spend (TV, digital, print, radio, outdoor…
Executive Viewpoints November 16
Latest In: Executive Viewpoints
Top Marketing Pet-Peeves To Avoid This Holiday Season
By John Nash, RedPoint Global The holiday season is upon us, and marketers are gearing up to capitalize…
Executive Viewpoints November 16
How Alibaba Developed Singles’ Day Into A $30 Billion Phenomenon
Alibaba has set a new high water mark for a single day of sales. The 11.11 Global Shopping…
Executive Viewpoints November 15
The Three A’s Of Retail Experimentation Success
Between constantly-evolving competition and higher customer expectations, retailers are looking for innovative ways to delight their customers. From…
Executive Viewpoints November 15
How To Optimize Mobile, Site Speed And Site Search Ahead Of Holiday 2018
For most retailers, the holiday season begins promptly in November, although some retailers start the previous month for…
Executive Viewpoints November 14
Mastering Retail’s Next Frontier
A decade ago, “going shopping” meant a modest trip to the store or a flip through a catalogue.…
Executive Viewpoints November 13Augmented Reality Is Changing The Way We Enjoy Sports, And Sports Marketers Should Pay Attention
By Jeff Ridgeway, Zappar Football season is kicking off and, as with each new season, retailers are thinking…
Executive Viewpoints November 12
‘Near Me’ Searches: What’s Pushing the Trend?
At this year’s Google Marketing Live event, it was revealed that mobile “near me” searches — when someone…
Executive Viewpoints November 125 Site Changes That Can Actually Impact Your Sales
By Jill Rose, PayPal User experience, or UX, impacts how customers navigate your web site, find the products…
Executive Viewpoints November 12Top Stories
