Latest In: Executive Viewpoints

data analytics EPiServer Jeffrey Cheal visitor journey data

3 Reasons To Invest More In Data Analytics

By Jeffrey Cheal, Episerver There are two kinds of marketers today: those who use a firehose to drink…

Executive Viewpoints January 28
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0aaaValerie Metzker Roadie

Rise Of Returns: How Retail Can Combat Its $351 Billion Problem

The next time you think about returning an item to Amazon, be forewarned: Return too many items in…

Executive Viewpoints January 28
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4 Ways To Drive Brick-and-Mortar Sales Via Facebook And Instagram Ads

By Declan Kennedy, StitcherAds The shopper’s experience is vastly different than it was 10 years ago. With multiple…

Executive Viewpoints January 25
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0aaaChris Whitlow Edukate

Finding The Right Benefits And Engagement Strategies For Retail Workers

One of the biggest challenges retail employers face is finding relevant benefits solutions for their entire organization. With…

Executive Viewpoints January 25
Alicia Esposito Holiday Readiness Series mobile commerce mobility rob garf Salesforce

3 Keys For A Killer Mobile Experience

By Alicia Esposito, Content Strategist After years of small yet steady growth, mobile commerce has officially reached a…

Executive Viewpoints January 24
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0aaaCharly Walter Gengo

Thinking About AI For E-Commerce? Don’t Skimp On Training

The rise of AI technology is playing a huge role in the shift in consumer expectations. By bringing…

Executive Viewpoints January 24
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Top Takeaways From NRF2019: Humans Remain Essential, AI May Not Have All The Answers

The NRF 2019 Big Show saw some of retail’s biggest names, including Walmart, Target, Kroger and Alibaba, offer a glimpse…

Executive Viewpoints January 23
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0aaaChris Sarne Oracle

Mastering Post-Holiday Customer Service

Ask a retailer what keeps them up at night when they think of the month of January, and…

Executive Viewpoints January 23
customerbrand emotion Executive ViewPoints mimi lettunich twenty four 7
0aaaMimi Lettunich TwentyFour7

Nurturing The Customer-Brand Relationship: Emotion Is Everything

It’s no secret that the consumer-brand relationship has changed, and continues to evolve. Consumers expect — and demand…

Executive Viewpoints January 22
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