Earning The Loyalty Of Millennials And Gen Z
Younger consumers, which can be segmented as Gen Z (8 to 20 years old), Young Millennials (21 to…
Executive Viewpoints February 21
Latest In: Executive Viewpoints
Amazon Pulls HQ2 Out Of NYC, But Could It Have A Future Elsewhere?
After months of criticism regarding its HQ2 selection process, Amazon called off its plans to build one of…
Executive Viewpoints February 20
Customer Experience Is The New Black…Again
If you attend enough industry events and conferences, it’s not hard to figure out that customer experience is…
Executive Viewpoints February 20
The ‘Art’ And ‘Science’ Of GDPR Consent For Retailers
You’ve seen it before, the long form you must sign before participating in a potentially dangerous activity, the…
Executive Viewpoints February 19
How Out-Of-Home Advertising Will Help Amazon Unify The Customer Experience
Amazon is now one of the top three digital advertising players, overtaking Oath and Microsoft just weeks after it…
Executive Viewpoints February 18Optimizing Your Online Presence: Tips For Success
By Suhaib Zaheer, HostGator Having a strong online presence is the key to business success in today’s digital world,…
Executive Viewpoints February 18Do You Need Both Amazon Sponsored Ads And Google Shopping Actions?
By Zach Morrison, Elite SEM Long gone are the days of pay-per-click ads living only on Google and…
Executive Viewpoints February 15
Taking Digital Marketing Strategies In-Store
Despite living in a world of ultra-fast online services, a reported 54% of U.S. shoppers prefer shopping at…
Executive Viewpoints February 15
Balancing Consumer Privacy With Personalized Offers
There’s no doubt consumers traditionally are willing to part with personal data for great deals on Black Friday…
Executive Viewpoints February 14Top Stories
