Brand Value: Measuring The Long-Term ROI Of Different Advertising Channels
By Michael Cross, Brightblue Consulting Consider it’s the late 1980s. Marketing analysts in the U.S. are completing work…
Executive Viewpoints March 18
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Understanding The Full ROI Of Implementing A Pop-Up Store
By Arnaud Cazaledes, Samsung SDS America Pop-up stores are one of the hottest trends in retail today, and…
Executive Viewpoints March 15
How to Improve Your Instagram & Facebook Advertising in 2019
In 2012, the world’s largest social media conglomerate, Facebook, acquired Instagram for $1 billion. Combined, the two social…
Executive Viewpoints March 15
Retailers Need To Make Smart Choices On Network Infrastructure
For years now, the headlines have been loud and clear — brick-and-mortar retail is facing serious challenges. Not…
Executive Viewpoints March 14Is Amazon’s Project Zero Enough To Quell Counterfeiting Fears?
Amazon is taking major steps to silence one of the long-held criticisms against its marketplace: the prevalence of counterfeit…
Executive Viewpoints March 13
Communication Tactics For Boosting Customer Loyalty
Every retailer strives to maximize customer retention and loyalty. While advertising is often seen as the linchpin in…
Executive Viewpoints March 13
What Retailers Need To Know About The New Telephone-Based Payment Card Data Guidance
In November 2018, the Payment Card Industry Security Standards Council (PCI SSC) unveiled its newly revised guidance for…
Executive Viewpoints March 124 Tips For Winning Retailers’ Trust And Confidence With Data
Today’s consumer goods market is crowded, with both well-established players and new disruptors vying for greater customer share.…
Executive Viewpoints March 11
Fraud Report Reveals Importance Of ID Verification In Delivering A Seamless And Secure Customer Experience
With the rise of e-Commerce and prevalence of mobile devices, shopping has reached a new level of ease…
Executive Viewpoints March 11Top Stories
