As Holiday Seasons Stretch, How Should Retailers Prepare?
Now that Memorial Day weekend has come and gone, retailers are in full “summer mode,” although they likely…
Executive Viewpoints May 29
Latest In: Executive Viewpoints
Why Video Is A Must-Have In Your Marketing Toolbox
You only have to do a Google search these days and you’re hit with a number of videos…
Executive Viewpoints May 29
Why Google Shoppable Image Ads Are So Important
Every day, consumers go to Google and ask Google questions. I’m stating the obvious, sure, but it’s also…
Executive Viewpoints May 28Three Red Flags That Your App Is Failing You
By Antony Edwards, Eggplant Every day seems to bring another headline about a web site being down or…
Executive Viewpoints May 24
Leverage Payment Platforms For Precision Marketing Aimed At Chinese Consumers
In this age of big data, social media and integrated marketing ecosystems, it’s sometimes hard to know who…
Executive Viewpoints May 24
Leading Retailers Are Overcoming Analysis-Paralysis
There is a lot of talk about data-led, people-based marketing, but I’m often surprised to find that some…
Executive Viewpoints May 23How Can Retailers Maximize ROI From Tech Investments?
The retailer-as-a-tech-company dynamic has been heavily influenced by Amazon (and Alibaba in China), and has further been prompted…
Executive Viewpoints May 22
Upward Mobility: Three Mobile Strategies To Improve Operational Execution, Train, Sell And Collect Data
Deloitte’s 2019 Retail Industry Outlook signals a tipping point for retail this year and advocates for synchronized bets…
Executive Viewpoints May 22
Engaging Shoppers With Relevant, Personalized Messaging Across Multiple Channels
In surveys across the board, marketers say that personalization is a top priority. When done right, it increases…
Executive Viewpoints May 21Top Stories
