Securing Customer Loyalty Through Emotional Engineering And Personalization
Much has been written about how AI and personalization are transforming the way that retailers operate. The ability…
Executive Viewpoints July 9
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Direct-To-Consumer Brands: How To Successfully Break Into Brick-And-Mortar
By Jamie Crespi, Blis Direct-to-consumer brands have been wildly successful the last few years — look at makeup…
Executive Viewpoints July 8
Getting Ahead Of Technology Trends: Turning Customer Data Into Personalized Experiences
It’s easy to think that our dependence on devices means that e-Commerce is the clear future of retail.…
Executive Viewpoints July 8Are Counterfeiters Aggressively Targeting Social Media Platforms?
By Daniel Shapiro, Red Points The chances are, if you come across a listing selling a pair of…
Executive Viewpoints July 8
How Shippers Can Improve Their Relationship With Carriers
Healthy carrier relationships are vital for a reliable carrier network. Developing a positive relationship plays a significant role…
Executive Viewpoints July 5Does The Wayfair Walkout Represent The Future Of Employee Activism?
On Wed. June 26, employees at the Boston headquarters of Wayfair left their offices to protest the company’s…
Executive Viewpoints July 3
How Retailers Can Tackle Social Issues in 2019
Last year, retail marketers saw a huge shift in the way brands relate to consumers. With Nike’s Colin…
Executive Viewpoints July 3
Why Retail Marketers Turn To Behavioral Economics
With the amount of messaging that inundates individuals on a daily basis, it can be frustrating for retailers…
Executive Viewpoints July 2Three Things Consumers Wish Were Simpler — And How Brands Can Deliver
By Shannon Andrick, Alliance Data In a world where time has become consumers’ most precious commodity and consumers…
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