Latest In: Executive Viewpoints

assistive selling connected consumer Executive ViewPoints ian hutchinson mobile Samsung
0aaaIan Hutchinson Samsung

The New Rules Of Retail: Digital Strategies To Serve Today’s ‘Connected Consumer’

The world of retail is changing. But the reason isn’t as obvious as it may seem. While online…

Executive Viewpoints July 10
Customer loyalty emotional engineering Executive ViewPoints loyalty personalization ravi teja bommireddipalli robosoft technologies
0aaaRavi Teja Robosoft

Securing Customer Loyalty Through Emotional Engineering And Personalization

Much has been written about how AI and personalization are transforming the way that retailers operate. The ability…

Executive Viewpoints July 9
Blis direct to consumer dtc Jamie Crespi omnichannel personalization

Direct-To-Consumer Brands: How To Successfully Break Into Brick-And-Mortar

By Jamie Crespi, Blis Direct-to-consumer brands have been wildly successful the last few years — look at makeup…

Executive Viewpoints July 8
carol juel customer data Executive ViewPoints personalization personally identifiable information synchrony
0aaaCarol Juel Synchrony

Getting Ahead Of Technology Trends: Turning Customer Data Into Personalized Experiences

It’s easy to think that our dependence on devices means that e-Commerce is the clear future of retail.…

Executive Viewpoints July 8
counterfeiting Daniel Shapiro Red Points social media

Are Counterfeiters Aggressively Targeting Social Media Platforms?

By Daniel Shapiro, Red Points The chances are, if you come across a listing selling a pair of…

Executive Viewpoints July 8
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0aaaRich Conklin

How Shippers Can Improve Their Relationship With Carriers

Healthy carrier relationships are vital for a reliable carrier network.  Developing a positive relationship plays a significant role…

Executive Viewpoints July 5
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Does The Wayfair Walkout Represent The Future Of Employee Activism?

On Wed. June 26, employees at the Boston headquarters of Wayfair left their offices to protest the company’s…

Executive Viewpoints July 3
Executive ViewPoints marissa tarleton RetailMeNot social issues
0aaaMarissa Tarleton RetailMeNot

How Retailers Can Tackle Social Issues in 2019

Last year, retail marketers saw a huge shift in the way brands relate to consumers. With Nike’s Colin…

Executive Viewpoints July 3
behavioral economics isolation effect jacobs & clevenger meg goodman retail marketing zero price effect
0aaaMeg Goodman JacobsClevenger

Why Retail Marketers Turn To Behavioral Economics

With the amount of messaging that inundates individuals on a daily basis, it can be frustrating for retailers…

Executive Viewpoints July 2
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