The Three Focus Points Of Advanced Personalization: What, Where, Who
Today’s retail CMO is responsible for the entire customer experience — not just branding and messaging. With this…
Executive Viewpoints September 17
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The Top 5 Ways Retailers Can Effectively Communicate With Their Employees During COVID-19
Despite the rise of e-Commerce in recent years, prior to COVID-19, a majority of today’s consumers still wanted…
Executive Viewpoints September 16
Zone Pricing Takes On A Bigger Role During The Pandemic
COVID-19 has massively influenced consumer behavior, and the economic fallout has had a huge impact on the role…
Executive Viewpoints September 15
Tune Up Your Tone Of Voice On Social
Remember when you were a sassy little kid and your mom would tell you to “watch your tone…
Executive Viewpoints September 14
Preparing For A Post-Pandemic World: How U.S. Retailers Can Leverage Space In The Low-Touch Economy
There is no doubt that COVID-19 has disrupted retail in an unprecedented way. Approximately 25,000 retail stores in…
Executive Viewpoints September 14
Rethinking E-Commerce Operations In the Face Of COVID-19’s Holiday Season
Beginning in late July, a number of major retailers announced that they would be closing stores on Thanksgiving…
Executive Viewpoints September 11
Optimizing Retail Distribution Performance To Meet Today’s Challenges
The store reopening process is well underway in many states and the rest are in process to follow…
Executive Viewpoints September 11
Why Traditional Consumer Panels Won’t Help Consumer Brands Retain Market Share
For a long time, retail consumer data-gathering was a game rigged for big players. Not anymore. As a…
Executive Viewpoints September 10
Further Evolutions In Retail: All In For Experiential Retail
It is hard to imagine a worse time for brick-and-mortar retail. Already challenged with diversifying against an e-Commerce…
Executive Viewpoints September 9Top Stories
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