In every organization, marketing plays an important role in defining, socializing and managing the customer experience (CX). However,…
Executive Viewpoints September 3
Retailers are fiercely fighting a new battle: the demand for the digital-first brick-and-mortar store. Faced with the growing…
Executive Viewpoints September 3
Change has always been a constant in retail, but the pace and severity of that change has heightened…
Executive Viewpoints September 2
Smart lockers are the future of package delivery and package pickup for retailers. To understand why, we have…
Executive Viewpoints September 2
As COVID-19 restrictions continue to ease and more than half of Americans are now fully vaccinated, customers are…
Executive Viewpoints September 1
Decades ago, a cashierless store would be a ridiculous idea, but artificial intelligence (AI) has made it a…
Executive Viewpoints August 31
As we all continue to cautiously progress from lockdowns and staggering COVID caseloads to something beginning to resemble…
Executive Viewpoints August 30
I have very vivid memories about Service Merchandise, a now-defunct business with a unique ordering process focused on…
Executive Viewpoints August 30
As the world reopens in full force amid COVID-19 vaccination efforts, brands seek new ways to turn customers’ in-store experience…
Executive Viewpoints August 27
