Following a pilot program in 16 Virginia stores last summer, Kroger has expanded its partnership with Flashfood to the more than 100 stores in its Mid-Atlantic Division across Virginia, West Virginia, Ohio and Kentucky.
The Flashfood platform connects shoppers with fresh produce, meat and groceries at discounted prices and, not incidentally, helps reduce food waste. In the Richmond, Va. pilot, Kroger shoppers saved nearly $700,000 on groceries and kept more than 290,000 pounds of food out of landfills.
“From the start, our Richmond customers have embraced Flashfood,” said Kate Mora, President of Kroger Mid-Atlantic in a statement. “The expansion throughout our Mid-Atlantic division is a natural next step. This will give shoppers the opportunity to save on groceries while ensuring less good food ends up in landfills, bringing our Zero Hunger Zero Waste commitment to life in a meaningful way.”
Kroger sees the program as part of a collective effort to advance “Food as Medicine” initiatives and is placing affordability at the center of the nutrition conversation. Kroger Health and Flashfood will offer a series of free virtual nutrition classes for Kroger shoppers, providing tips for preparing easy, healthy meals on a budget and maximizing the fresh ingredients found on Flashfood.
“Together, we’re building a modern, data-driven shrink management system that supports Kroger’s waste reduction goals while helping more families access the food they need,” said Jordan Schenck, CEO of Flashfood in a statement.
Flashfood is now available in more than 2,000 U.S. grocery stores. In March 2024 The Save Mart Companies partnered with Flashfood to help divert waste from its 194 supermarkets.
Other supermarkets have been using food waste diversion programs, including Giant Food, which reported in February 2025 that it had processed nearly 80 million pounds of unsold food products since the June 2022 launch of a program with circular economy company Divert.
