Although some use the words “membership” and “subscription” interchangeably, 64% of consumers believe there is a distinct difference in these types of programs.
But what do consumers really expect from these commerce experiences? Retail TouchPoints and CI&T collaborated on a survey of 1,000+ consumers to find out. Melissa Minkow, author of the report, sits down with host Alicia Esposito to dig into some of the report’s key takeaways, including:
- How consumers differentiate membership models from subscription models;
- Which categories are seeing the most traction and why;
- How the economy is influencing the number of membership programs to which they subscribe; and
- The triggers that drive consumers to register (or leave) a membership program.
RELATED LINKS
- Learn more about CI&T
- Download a copy of Building a Membership Model That Resonates
- Connect with Melissa on Linkedin
