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63% Of SMBs Have Embraced Digital Marketing Featured

RR Webs imageBuilding digital brand awareness is not just for the big-brand retailers. In fact, 63% of small business (SMB) owners are actively using digital channels and solutions to market their businesses, and 59% of these organizations launched a web site using do-it-yourself tools and solutions, according to research from Webs.

The report, titled: Webs Small Business Digital Usage Survey, spotlighted key findings collected from conversations with more than 2,200 small business owners regarding how they’re expanding their businesses into the digital world.

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Overall, small- and medium-sized retailers are recognizing the need to move online, as 61% of respondents said they use or plan to use a web site, online storefront, or mobile web site. In addition, 80% of business owners said they acted as their own webmasters, reaffirming the do-it-yourself opportunities for SMBs.

Social media is playing a more central role in SMB retailers’ digital marketing strategies as they expand their presence online. Almost half (46%) of small business owners said they have, or plan to create, a social profile for their business.

Of all social networks, 88% of business owners with social profiles listed Facebook as their top social media marketing channel, followed by LinkedIn (39%), Twitter (31%), Google+ (22%), Pinterest (20%) and YouTube (17%).

Although social media offers a plethora of free marketing opportunities, many business owners said they were willing to spend money to increase their social reach: 65% of respondents with Facebook business profiles said use or are considering using Facebook advertising in the near future.

Click here to access an infographic outlining key findings from the study.

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