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Bath & Body Works Taps Unilever Veteran as New CEO

Bath & Body Works has named Gina Boswell CEO and member of the Board, effective December 1, 2022. Interim CEO Sarah E. Nash will remain Executive Chair through the end of the Company’s fiscal year, January 28, 2023, at which time she will transition back to Chair of the Board.

Boswell brings more than 30 years of experience in sales, marketing, brand building, business development and strategy to the role. She has previously held leadership positions at companies including Unilever, Alberto Culver Company and The Estee Lauder Companies.

She first joined Unilever in 2011 as EVP, Personal Care North America where she oversaw a portfolio of more than 20 personal care brands and helped Unilever’s haircare business achieve U.S. market share leadership for the first time. Boswell went on to lead Unilever UK & Ireland and eventually became President, Customer Development for Unilever U.S.A., where she led multi-billion-dollar revenue delivery across all channels, customers and categories for Unilever’s largest market.

“I am both honored and excited to join Bath & Body Works and lead the Company at such a dynamic time,” said Boswell in a statement. “I see tremendous potential to leverage the Company’s deep customer connections, significant product innovation capabilities and vertically integrated supply chain to advance Bath & Body Works’ growth and drive shareholder value. I look forward to partnering with the Board, leadership team and the talented associates across the organization to build on and accelerate the company’s leadership as a global omnichannel personal care and home fragrance brand.”

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Former CEO Andrew Meslow stepped down in May for health reasons, and in August the retailer laid off 130 employees, mostly from leadership roles, in order to achieve organizational efficiencies by simplifying and realigning its operating structure. The retailer also rolled out a nationwide loyalty program to help boost its performance after sales fell 5% year-over-year in Q2 2022, which ended July 30.

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