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Amazon Tries its Just Walk Out Technology in a Traditional Grocery Store

Amazon has deployed its Just Walk Out technology for the first time in a full-size grocery store with the opening of its new Amazon Fresh location in The Marketplace at Factoria in Bellevue, Wash. In addition to Just Walk Out Shopping, customers also can choose to check out using traditional checkout lanes staffed by Amazon Fresh employees. 

The Just Walk Out technology is based on computer vision, sensor fusion and deep learning capabilities. Anyone shopping at the new Amazon Fresh store can take advantage of the technology, which connects to the customer’s Amazon account or credit card. Customers are prompted at the store’s entry gates to choose if they want to use Just Walk Out shopping or the traditional checkout lanes.

Those who opt for Just Walk Out shopping can enter the store in three ways:

  • They can scan the QR code in their Amazon app;
  • Use Amazon One to scan their palm; or
  • Insert a credit or debit card linked to their Amazon account.

Each option will open the Just Walk Out gates.

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Once inside the store, customers can shop as they normally would. Anything they take off the shelf is automatically added to their virtual cart, and anything they put back is removed. At the end of their trip, customers shopping with the Just Walk Out experience simply scan or insert their entry method again to exit.

Customers who want a traditional shopping experience can enter the store through the designated gates and use one of the staffed checkout lanes to pay with cash, credit or debit card, Amazon One, the In-Store code in the Amazon App, or SNAP EBT. Shoppers who use the Just Walk Out experience will be sent digital receipts, also available in their Amazon account.

“Customers have enjoyed the effortless shopping experience enabled by our Just Walk Out technology at our Amazon Go, Amazon Go Grocery, Amazon Fresh stores in the UK, and third-party retailer stores,” said Dilip Kumar, VP of Physical Retail and Technology at Amazon in a statement. “Bringing Just Walk Out technology to a full-size grocery space with the Amazon Fresh store in Bellevue showcases the technology’s continued ability to scale and adapt to new environments and selection.”

Will the tech expand to (Amazon-owned) Whole Foods Market? Only time will tell. “For now we’re excited to see how customers like the Just Walk Out shopping experience at the Amazon Fresh store in Bellevue, and we’ll go from there,” Amazon wrote on its corporate news site.

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