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GIANT Launches Frictionless Checkout at Associates-Only C-Store

GIANT has added frictionless just walk out technology at a grab-and-go convenience store located at its Philadelphia ecommerce fulfillment center. The “lunchbox” technology, which is part of Ahold Delhaize USA’s Retail Business Services suite of solutions, will be available to the 125 employees at the site, which is not open to the public.

The service is powered by a Retail Business Services proprietary app, which admits shoppers to the store and charges them for purchases through their digital wallet. AI detects which products are being removed from shelves, while anonymous body skeletal tracking connects the right products to the right shopper. The technology was developed in partnership with UST, a digital transformation solutions company.

“This innovative technology was created to meet the needs of connected customers — or busy associates — whose lives are in constant motion,” said Rom Kosla, EVP, IT and CIO at Retail Business Services in a statement. “Once an individual downloads the app, they can simply scan in, shop and walk out. It’s that easy. Shoppers can grab a snack, a salad, fresh fruit or even a carton of milk as they head home. It’s a particularly relevant capability for a location like this, where team members would otherwise need to travel off site to purchase food products.”

Ahold Delhaize first piloted the lunchbox technology at its Quincy, Mass., office in 2019 for a cafeteria that serves 1,000 workers. The grocery company also operates a 150-square-foot checkout-free store outside the Albert Heijn convenience store’s support office in the Netherlands.

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