Canada Goose is planning to more than double its physical footprint from the current 51 locations over the next five years as it pursues revenue of $3 billion by 2028. The expansion will complement plans to expand omnichannel operations with a greater digital presence and increase the brand’s focus on its female and Gen Z shoppers.
Achieving these goals will require Canada Goose to maintain a CAGR of approximately 20% in the coming years. The retailer plans to drive the necessary growth through consumer-focused initiatives, including the expansion of DTC capabilities to reach 80% of total revenue by 2028, along with reaching a total of 130 to 150 locations across the North America, EMEA and Asia-Pacific regions.
Canada Goose also will invest in improving and streamlining operations, with the goal of reaching $150 million in saved and avoided operating costs by the end of fiscal 2028. The company also will continue to optimize its wholesale and other distribution capabilities to further fuel its growth.
“As we grow, we will expand our categories, geographies and capabilities with a keen eye towards investing where we see a high return, protecting our brand and delivering high quality, profitable growth,” said Dani Reiss, Chairman and CEO of Canada Goose in a statement.
Canada Goose has been steadily increasing its presence in the U.S., including with two permanent locations, in Las Vegas and Denver, and pop-up shops in Aspen, Colo. and the Detroit area in November 2022. The Las Vegas location will feature the brand’s Snow Room concept — a space where shoppers can be immersed in snow amid temperatures as low as -10° Fahrenheit.