Food Lion and its customers helped provide 5.4 million meals to families in need through the supermarket’s annual Holidays Without Hunger campaign.
The campaign is part of the Food Lion Feeds initiative, which benefits hunger-relief organization Feeding America through 33 local Feeding America member food banks as well as hundreds of partner feeding agencies within Food Lion’s 10-state operating area.
During the Holidays Without Hunger campaign, which ran from Nov. 9 through Dec. 24, 2022, customers purchased a specially marked, prepacked Holidays Without Hunger food box for $6 or made a cash donation at checkout. Purchased boxes were delivered directly to local Feeding America food banks or a partner feeding agency in the store’s community, and 100% of all cash donations went directly to Feeding America.
Food Lion Feeds was founded in 2014 to address food insecurity in the towns and cities it serves. Since its founding, the initiative has helped to provide more than 1 billion meals to individuals and families and includes a commitment to donate 1.5 billion meals by 2025.
“During a time when we know the need is critical and families are facing hunger, we are grateful to partner with our customers to address food insecurity in our communities,” said Kevin Durkee, Manager of Food Lion Feeds at Food Lion in a statement. “We care about nourishing our neighbors in need and are proud to support our food bank partners and local feeding agencies to help them secure the resources they need to serve the most vulnerable families in our communities.”