1-800-FLOWERS.COM has partnered with the domestic hunger relief nonprofit Feeding America on a holiday campaign to combat food insecurity in the U.S., with a goal of providing at least 500,000 meals to people in need. Through Dec. 24, 1-800-FLOWERS.COM will donate 20% of net proceeds from every purchase of a gift from its Season of Giving holiday collection to Feeding America. Customers may also make monetary donations to Feeding America.
This year’s campaign builds on an existing relationship between the retailer and the nonprofit. In 2021, the gift seller donated nearly $6 million of perishable goods to food banks within the Feeding America network and other local nonprofit organizations that aid U.S. families facing food insecurity. According to Feeding America, every $1 it receives can be used to provide at least 10 meals to those in need.
“Hunger knows no boundaries, touching every community in America,” said Sloane Lucas, Senior Director of ESG and CSR for 1-800-FLOWERS.COM in a statement. “Funds raised during our campaign will help fight food insecurity in local communities across the country. Giving is truly the gift when helping neighbors in need.”
As a challenging economy continues to impact consumer spending and constrict financial capabilities, more people are in need of the services provided by hunger relief organizations.
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“As we continue to feel the impact of inflation this holiday season, food banks across the nation have reported an increase in the number of people in need of support,” said Lauren Biedron, VP of Corporate Partnerships at Feeding America in a statement. “Every donation helps us better serve local communities, and we are excited to expand our work with 1-800-FLOWERS.COM, Inc. through their holiday campaign.”
The Season of Giving holiday collection includes a dozen products that range in price from $16.99-$99.99, including:
- Harry & David Tower of Treats Signature Holiday Gift;
- PersonalizationMall.com Christmas Plaid Personalized Coffee Mug;
- 1-800-Flowers.com Fields of Europe Christmas Bouquet;
- Cheryl’s Cookies Holiday Village Gift Tin — Holiday Cookie Cut-Outs;
- The Popcorn Factory Winter Delight 3.5 Gallon Tin; and
- Shari’s Berries Gourmet Christmas Dipped Strawberries.
