Viewpoints Acquires Ecoscene; Adds User-Generated Reviews of Green Products

Viewpoints Network
, a social technology and media company recently announced that it has acquired Ecoscene, the two-year old Chicago-based consumer reviews Web site focused on green products.

Viewpoints’ purchase of Ecoscene offers existing members of, the second fastest going product reviews site on the web, with access to authentic and well vetted consumer reviews of hundreds of environmentally friendly products.  Further, it encourages and motivates visitors to consider trying, buying and providing feedback on the fast-growing sustainable products industry.

“We are excited to welcome Ecoscene readers and fans to the Viewpoints community,” said Matt Moog, President & CEO of Viewpoints Network. “There is a huge demand for eco-friendly products as consumers become more environmentally conscious. Those consumers who are already following the category are very active and outspoken individuals – just the type of consumers we want coming to to share their product feedback and help other consumers make smarter purchase decisions.”


Each of the existing Ecoscene reviews has been moved over to the platform and is available here. The company will be working to educate Ecoscene readers about the benefits of including key social media and sharing tools, opportunities to comment on existing and new reviews, and the chance to actually review products for themselves.

“We are thrilled to be able to introduce Ecoscene readers and fans to all of the exciting features that Viewpoints has to offer,” said Aimee Heilbrunn, Founder of Ecoscene. “And, Viewpoints provides a much larger and more dynamic platform to encourage the proliferation of green product reviews to a far bigger community.” Heilbrunn will join Viewpoints as Director of Marketing for

Viewpoints said it has made a conscious effort to have its headquarters in a LEEDs certified building with a commitment to sustainability. In addition, between now and April 30th, 2010, the company will donate one dollar per qualifying review on to FarmAid in support of the local food movement and family farmers and to help raise awareness of the environmental benefit of local produce and farming.

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