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FedEx Enters Partnership to Expand Ecommerce Platform

FedEx and Adobe have entered a multi-year collaboration that will begin with the integration of Adobe Commerce with ShopRunner, an ecommerce platform and subsidiary of FedEx Services. The integration will give Adobe merchants access to FedEx post-purchase logistics intelligence that can help them drive demand, reduce cost and gain customer insights.

The partnership was forged to help retailers better manage their shipping and logistics and allow them to offer an improved last-mile delivery experience. Anticipated benefits include:

  • Two-Day Shipping: Retailers will have the option to enable and promote free two-day shipping to their customers;
  • Easy Returns: Retailers can provide shoppers with a free and easy return process, backed by FedEx, with services such as label-less returns, access to return-packaging at FedEx locations, easy drop-off and other options;
  • Increased Loyalty and Customer Lifetime Value: With millions of shoppers actively purchasing through the ShopRunner platform, Adobe merchants will have access to a new pool of shoppers; and
  • Seamless Checkout: ShopRunner will let customers store their payment, billing and shipping information to make completing purchases easier.

“The opportunity to partner with Adobe is another step forward in the FedEx journey to create an open, collaborative ecommerce ecosystem that will help brands and merchants deliver seamless experiences for their customers,” said Raj Subramaniam, President and COO at FedEx in a statement. “With Adobe’s leadership in customer experiences, the ShopRunner platform and our digital and logistics intelligence, we can increase the competitiveness of brands and merchants and create new possibilities in ecommerce.”

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