A+E Networks and Direct Wines have teamed up to create a new wine subscription program catering to viewers of the Lifetime network.
The Lifetime Network Movies Wine Club will allow members to tailor a case of wine that will be delivered quarterly, along with “perk packs” featuring games that tie in to Lifetime programming, wine cocktail and snack recipes, digital tasting notes on the selected wines and suggestions for food pairings.
“The Lifetime Network Movies Wine Club is an exciting addition to the portfolio of Lifetime products and promises to elevate an already memorable viewing experience that our devoted audiences have grown to expect from Lifetime’s unique brand of storytelling,” said Sydney Snyder, VP of Consumer Enterprises at A+E Networks in a statement. “The collaboration with Direct Wines is the perfect way to deliver a premium extension of the Lifetime brand to our devoted fans in a way we know they’ll love.”
To celebrate the launch, new subscribers will receive 12 curated wines plus two bonus bottles of rosé prosecco and two stemless wine glasses for an introductory price of $79.99 (plus $19.99 shipping and sales tax). Thereafter, club cases cost $164.99, but Lifetime Club members will have access to discounts (guaranteed to be at least 20%) and other rewards.
The Wine Club will be promoted across all Lifetime platforms, including linear, digital (newsletters and mylifetime.com), podcasts and social media.
“We are excited to partner with A+E Networks to bring the Lifetime Network Movies Wine Club to this passionate and engaged fanbase,” said Helen Gunn, VP of Partnerships at Direct Wines. “We aim to create memorable moments by combining captivating programming, good friends and great wine; it’s the recipe for an unforgettable time.”