STRATACACHE, a provider of digital signage, content distribution and enterprise video acceleration technologies, exhibited this week at the Digital Signage Expo in Las Vegas. The company demonstrated its newest ActiVia Gestural Interactive technology, and revealed the latest feature of its ActiVia for Media software.
STRATACACHE applied its Gestural Interactive technology to produce the Gestural Mannequin, a digital display that features dynamic content programmed to respond to consumer hand gestures when motion-based sensors and cameras located on and in digital displays are triggered. The technology powering the Gestural Mannequin — STRATACACHE’s ActiVia for Media software — is linked to store inventory data, revealing specific products for consumers to virtually browse via gestures, then select styles and check inventory to finalize their purchases. The company also introduced an audio feature for its ActiVia for Media software. The new audio software contains advanced music transitioning features, including cross-fade, fade-in, or fade-out options, which retailers can integrate into their in-store environments.