Latest In: Omnichannel Alignment

Boisson curation ecommerce experience Featured in-store experience NA market non-alcocholic spirits omnichannel strategy
Boisson homepage showcases the brand’s core offerings, which include in-store experiences and seamless omnichannel fulfillment. Above, there is a showcase of different cocktails in ornate glasses

Boisson Supports NA Spirit Boom with High-Touch, Curatorial Experiences

The stress of the pandemic sparked a surge in the wine, beer and spirits market: a 2020 RAND Corporation…

Features December 8
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Athleta’s Fourth NYC Store Opens with Strong Focus on Community Events

Athleta’s Fourth NYC Store Opens with Strong Focus on Community Events

Athleta marked its 35th North American store opening in 2022 by unveiling a 5,000-square-foot multi-level space in Manhattan’s…

News December 6
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Forever 21 is bringing its top Roblox avatar fashions to the real world.

Avatar Fashions Inspire New F21 Collection

Forever 21 is celebrating its one year “meta-versary” with the launch of a metaverse-inspired, real-world fashion collection. The…

News December 5
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Beekman 1802 debuted a pop-up shop and livestream at Live Rocket Studios.

Beekman 1802 Takes Live Shopping Program to the Next Level with NYC Event

Goat milk skincare brand Beekman 1802 took off in 2014 when it debuted on QVC and HSN. While…

News December 2
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Economy Candy has survived 85 years and three generations by evolving with the times.

How 85-Year-Old Economy Candy Taps into Social Trends but Stays True to its Roots

Slime lickers might not be everyone’s cup of tea; in fact, you might not even know what they…

Features December 2
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Macy’s Launches Personalized Bra Fitting Technology in 10 Locations

Macy’s Launches Personalized Bra Fitting Technology in 10 Locations

This story has been updated to reflect a correction that the Willowbrook location is located in New Jersey.…

News December 1
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Thanksgiving Weekend Recap: Foot Traffic, Mobile Usage Rise as Nearly 200 Million Shoppers Seek Deals

Shopper turnout for Thanksgiving Weekend handily exceeded expectations — a record 196.7 million shoppers went shopping for great…

Features November 30
11.11 Global Shopping Festival alibaba And Luxe Black Friday chinese consumers cross-border commerce Featured influencers key opinion leaders live shopping livestreaming off-price retail online marketplaces outlet malls rue gilt groupe Shop Premium Outlets simon Simon Premium Outlets Singles' Day Taobao Live third-party marketplace Tmall Global Woodbury Common XinShiDanDan
Simon and Shop Premium Outlet's livestreaming partnership with Tmall in action.

With Travel Still Restricted, Simon is Bringing its Outlets to China via Livestreaming

It’s 10 a.m. on a bright fall day in upstate New York and the premium outlet mall Woodbury…

News November 29
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Macy's is converting space inside 35 stores to fulfill online orders.

Macy’s Creates Mini-DCs in 35 Stores to Optimize Online Fulfillment

Macy’s has converted space in 35 of its stores to serve as mini distribution centers (DCs) for online…

News November 28
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