Cross-Channel Promos Look To Drive Share Gains As Holiday Sales Rebound
There may be some holiday cheer after all this season, as some retailers and analysts have seen some…
News November 12
Latest In: Omnichannel Alignment
Urban Outfitters Selects Sterling For Cross Channel Initiative
As part of a corporate initiative to improve customer service by replacing legacy systems, Urban Outfitters, Inc. has…
News November 9Wine.com Boosts Order Value 15% With Custom Reviews, Recommendations
Capitalizing on impulse purchasing is not just relevant in the in-store environment, Wine.com employed customer reviews to leverage…
News November 5Best Buy Backs Need for New Out-of-Stock Solution From Sterling
With retailers forced to keep inventory levels lean this holiday season, the risk of stock-outs that disappoint customers…
News October 28Wal-Mart’s Aggressive Pricing Strategy Puts More Pressure On Margins For Holiday Season
The gloves came off last week and the pricing wars of 2009 are underway. When Wal-Mart began selling…
News October 23
Omniture Research Spotlights Tactics to Optimize Online Conversions Via Targeting
Retailers continue to struggle to increase engagement and conversion online. New research found that retailers are missing the…
News October 8
Mobile Channel Expanding As Macy’s, JC Penney Launch Sales Initiatives
The mobile phone is quickly emerging as a new sales channel, with mainstream department stores JC Penney and…
News October 2Mobile Marketing Strategies Yield Greater ROMI than Traditional Media
For the best-in-class companies that have taken the leap into mobile marketing, 65% are satisfied with their average…
News October 1
Research Shows Providing Price Comparisons Wins Shopper Loyalty
Consumers are more loyal to retailers who provide information on competitors’ prices, according to the e-tailing group report…
News September 17Top Stories
