Latest In: Omnichannel Alignment

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Urban Outfitters Selects Sterling For Cross Channel Initiative

As part of a corporate initiative to improve customer service by replacing legacy systems, Urban Outfitters, Inc. has…

News November 9
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Wine.com Boosts Order Value 15% With Custom Reviews, Recommendations

Capitalizing on impulse purchasing is not just relevant in the in-store environment, Wine.com employed customer reviews to leverage…

News November 5
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Best Buy Backs Need for New Out-of-Stock Solution From Sterling

With retailers forced to keep inventory levels lean this holiday season, the risk of stock-outs that disappoint customers…

News October 28

Wal-Mart’s Aggressive Pricing Strategy Puts More Pressure On Margins For Holiday Season

The gloves came off last week and the pricing wars of 2009 are underway. When Wal-Mart began selling…

News October 23
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Omniture Research Spotlights Tactics to Optimize Online Conversions Via Targeting

Retailers continue to struggle to increase engagement and conversion online. New research found that retailers are missing the…

News October 8
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Mobile Channel Expanding As Macy’s, JC Penney Launch Sales Initiatives

The mobile phone is quickly emerging as a new sales channel, with mainstream department stores JC Penney and…

News October 2

Mobile Marketing Strategies Yield Greater ROMI than Traditional Media

For the best-in-class companies that have taken the leap into mobile marketing, 65% are satisfied with their average…

News October 1
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Research Shows Providing Price Comparisons Wins Shopper Loyalty

Consumers are more loyal to retailers who provide information on competitors’ prices, according to the e-tailing group report…

News September 17
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New Study Shows Mobilility Becoming A Differentiator For Customer Interactions

As more retailers strive to build a long-term relationship with their customers, a recent study showed that mobility…

News August 27
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