In Fashion, Acquiring ‘Shop Hoppers’ Must Be A Top Priority
As fashion retailers aim to acquire new consumers, they should narrow their focus to shoppers that have purchased…
News October 11
Latest In: Omnichannel Alignment
How To Use New Marketing Tools And Analytics To Boost Customer Engagement: #RSP16 On Demand
From creating an “advocate army” to maximizing the benefits of location information, retailers are finding new ways to…
News September 27
CMO Conversation: Moosejaw’s Dan Pingree
Freely admitting a tendency toward “dumb” content and marketing, Moosejaw is an entertaining outdoor retailer that doesn’t ever…
News June 29
Successful CEOs Remove Organizational Silos To Meet Omnichannel Challenges
The rise of omnichannel retailing and the age of ‘me commerce,’ in which the consumer is the new…
News March 1
When Even A Gift Card Doesn’t Fit, Take It To A Gift Card Exchange
Even though gift cards are a favorite solution for holiday gift-giving, it appears more than half (51%) of…
News January 19
Holiday Shopping Survey Pinpoints Gaps Between Shopper And Retailer Expectations
The holiday shopping season is approaching fast, and many retailers already have begun their seasonal marketing campaigns and…
News November 6
Unified Systems Lead The Way To Omnichannel Success
Merchants must unify the shopping experience across all channels, or risk losing revenue and long-term customer loyalty. An…
News October 22
Retail Messaging Strategies Still Lag Behind Consumer Expectations
Although retail marketers are constantly seeking ways to deliver messages to consumers that are highly relevant to their…
News October 19
Thought Leaders Unveil Top Strategies Through #RSPS15 Web Series
As the holidays get closer, retailers know they must execute their plans flawlessly throughout all channels if they…
News October 6Top Stories
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